FairFuel UK wins PR campaign of the year

Posted on 30th May 2012 By Steve Clark

FairFuelUK (FFUK) has won the Chartered Institute of Public Relation’s Public Affairs campaign of the year, having been shortlisted early this month.

It beat Macmillan, Maitland Political and The Royal British Legion to the prestigious title, revealed at a ceremony held at the London Hilton on Park Lane yesterday (28 May).

The judges were impressed by “the passion, commitment and professionalism of the team, and the extent to which the results affected the UK population in the widest sense”.

The use of public affairs techniques including campaigning stunts, direct Parliamentary involvement and social media engagement in a strategic and planned approach, were also praised.

FFUK’s current push to garner support to table an amendment to the Finance Bill (CM 24 May) and get August’s 3ppl fuel duty rise scrapped is gaining momentum.

So far 38 MPs have pledged their support and FFUK has upped its “email your MP” target to 50,000 having surpassed its previous 25,000 target  with 25,867 emails sent to MPs via its website in a fortnight.